Estabilshed in 2009, MMA Apparel started by specialising in what we beleived to be the very best brands in the industry Jaco, TapouT and Silverstar. We traded from a small private rented warehouse under 1,000 sq feet selling exclusively online into the UK all the while developing our website and working with local fighters & promotions in building our reputation as a solid reputable company.
Customer Service is Key:
We studied our competition looking into what the industry was lacking and as previous customers ourselves of a number of retailers knew exactly what that was! We went out and seeked new, exciting brands bringing them into the UK first, shipping orders out fast & efficiently, connecting with our customers and listening to them and their needs. We developed our website so that inventory is live with what we have in stock so that customers are very rarely left dissapointed whatever you can add to your cart on the website will be in our warehouse ready to ship, very few companys can say the same listing items that they do not or have never even had in their possession!
In early 2010 we opened our first retail outlet in the centre of Bristol (South West of England) this allowed customers locally to get a feel for the quality of the apparel & fight gear we had available and also the chance to try before you buy.
We attend every trade show within the UK taking a 8 man team to each event including the Seni Show & UFC Expo in 2010 and Body Power Expo in 2011. Our stand setup allows customers to browse all of the products in a showroom/shop layout and take them to our checkout area where we have 2 people ready to take payments and also UFC & BAMMA fighters including Sean Sherk, Brad Pickett, Andre Winner, Dean Amasing & Nick Osipczak to name but a few signing autographs for huge ques of fans.
We find trade shows the perfect oppourtunity to get feedback from customers whether its on brands they would like us to stock or ways we can improve our service this all gets taken on board and used to improve the level of service at MMA Apparel.
More Space = More Brands:
With distribution deals in place for key brands in the MMA industry we found ourselves having to store a large number pallets outside our own warehouse as the demand for the products we stock grew so aggressively we had no choice but to expand our warehouse to facilitate what we were bringing in! We now operate from a 5500sq feet warehouse with offices above. The move has allowed us to stock a wider range of products, increase the speed of delivery to the point that a customer can now order at 2.59pm and receive the order the very next day!
Having a fantastic work force including dedicated warehouse, sales, accounts, web design & administration staff, an excellent reputation for customer service and a unrivalled passion for the MMA industry we have shown that we have the capabilities & track record to not only provide the UK retail & trade with our exclusive range of brands but also the whole of Europe and doing so now supply over 400 active clubs, stores & large multinational companies within the UK & Europe with our exciting range of brands like Jaco, Dethrone Royalty & Elevation Training Mask.
MMA Apparel has risen to become the largest yet most passionate & dedicated MMA clothing & fightgear company in Europe still making sure our customer service & values remain the same as they were from day one.