We pride ourself on bringing the very latest clothing & equipment to the UK before anyone else saving you time and money knowing that if its new, exclusive & worth having we'll have it available all with guaranteed next day delivery & excellent customer service*
Take a browse of the categories below where you can find signature series t-shirts from your favourite fighters and innovative training equipment like the Elevation Training Mask
The Dethrone Royalty brand was formed in 2009, but based on the traditions of ancient kings. Each of us is born and raised with the potential to rule our environments. The Royal Family includes top MMA athletes, world champion boxers and everyday kings. One family, following two rules: defeat thy rivals and demand their respect.
Paying tribute to Royce Gracie, the UFC 1 legend who dominated his opponents using Gracie Jiu-Jitsu techniques. Royce introduced the MMA world to a martial art that shattered the stereotypical view of “the bigger man always wins.”